THE DISTINCTIONS
• • •
THE SIZE
• • •
RESPONSIVE
• • •
THE KERNING
• • •
THE KERNING
TRACKING
THE KERNING
VISUAL SPACE
THE KERNING
TIPS
THE PAIR
• • •
THE PAIR
TYPEKIT PAIRS
THE PAIR
BEST PRACTICES
THE PAIR
DO & DON'T
THE PAIR
RECOMMENDED
THE PAIR
EXAMPLES
THE SCRIPT
• • •
THE SCRIPT
TYPEKIT
THE SCRIPT
DO & DON'T
THE SCRIPT
EXAMPLES
THE SANS
• • •
THE SANS
TYPEKIT
THE SANS
DO & DON'T
THE SANS
EXAMPLES
THE SERIF
• • •
THE SERIF
TYPEKIT
THE SERIF
DO & DON'T
THE SERIF
EXAMPLES
THE SLAB
• • •
THE SLAB
TYPEKIT
THE SLAB
DO & DON'T
THE SLAB
EXAMPLES
THE BEST PRACTICES & SOME FAVS
• • •
THE RULES
BEST PRACTICES
THE RULES
DO & DON'T
THE TYPEKIT
FAVORITES
A
A
A
TYPE IS BEAUTIFUL WHEN
IT HAS FINESSE. IT'S NOT
A TYPEFACE, IT'S WHAT
YOU DO WITH A TYPEFACE
16
02
11
#
MAX
MOMENT
WITH
TYPE
FF00FF • BLACK
THE INTRO
M
M
IN THE BEGINNING
Web designers were limited to a select number of
fonts to choose from. Fonts like: Helvetica, Myriad,
Arial, Georgia and Verdana. These fonts were
available for everyone, basic and functional.
IN THE WORLD OF TODAY
Designers have access to a huge and increasing
font base for all types of different digital platforms. These fonts have all the benefits of the web based
fonts allowing for much more web capability.
MADE BY:
aaronlawrencedesign.com
TYPE GUY, MUSE LOVER, AND
PRODUCT DESIGNER AT
IN SAN FRANCISCO.
FOUNDER OF:
PIVOTAL LABS
letterlapse.com
2
MORE AT:
SESSIONS-WITH-TYPOGRAPHY